Location and personal information for direct marketing: Third generation killer application

Info

Volumn 5, Issue 2, 2003, Pages 45-50

  Casal, Carlos Rodríguez ^a  

^a PUBLIC UNIVERSITY OF NAVARRE   (Spain)

Author keywords

Databases; Direct marketing; Emergency services; Location; Mobile communications; Privacy

Indexed keywords

MARKETING; TELECOMMUNICATION;

EID: 23444442520     PISSN: 14636697     EISSN: None     Source Type: Journal    
DOI: 10.1108/14636690310480199     Document Type: Article

References (1)

1. Peppers, D. and Rogers, M. (1997), Enterprise One to One: Strategies for Competing and Winning Customers in the Interactive Age, Biddles TTD, London.