The Positive Side of Negative Labelling

Journal of Consumer Policy

Volumn 38, Issue 1, 2015, Pages 19-38

  Van Dam, Ynte K ^a   De Jonge, Janneke ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Consumption; Negative labelling; Personal norms; Regulatory fit; Sustainability

Indexed keywords

EID: 84925507592     PISSN: 01687034     EISSN: 15730700     Source Type: Journal    
DOI: 10.1007/s10603-014-9274-0     Document Type: Article

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