Are anthropomorphic persuasive appeals effective? The role of the recipient's motivations

British Journal of Social Psychology

Volumn 54, Issue 1, 2015, Pages 187-200

  Tam, Kim Pong ^a  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

Anthropomorphism; Attachment; Conservation behaviour; Desire for control; Persuasion; Pro environmental behaviour

Indexed keywords

ADULT; ANALYSIS OF VARIANCE; ANXIETY; AVOIDANCE BEHAVIOR; BEHAVIOR; CONTROL; CONTROLLED STUDY; ENVIRONMENT; FEMALE; HUMAN; MALE; MOTIVATION; PERSUASIVE COMMUNICATION; PSYCHOLOGY; PUBLICATION; RANDOMIZED CONTROLLED TRIAL; YOUNG ADULT;

ADULT; ANALYSIS OF VARIANCE; ANXIETY; AVOIDANCE LEARNING; ENVIRONMENT; FEMALE; HUMANS; INTENTION; INTERNAL-EXTERNAL CONTROL; MALE; MOTIVATION; PERSUASIVE COMMUNICATION; POSTERS AS TOPIC; YOUNG ADULT;

EID: 84925247340     PISSN: 01446665     EISSN: 20448309     Source Type: Journal    
DOI: 10.1111/bjso.12076     Document Type: Article

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