Involvement and brand equity: A conceptual model for Muslim tourists

International Journal of Culture, Tourism, and Hospitality Research

Volumn 9, Issue 1, 2015, Pages 54-67

  Shafaei, Fatemeh ^a   Mohamed, Badaruddin ^a  

^a SCHOOL OF PHYSICS   (Malaysia)

Author keywords

Brand equity; Culture; Involvement; Islamic destination; Motivation; Muslim tourists

Indexed keywords

CONCEPTUAL FRAMEWORK; ISLAMISM; MARKETING; TOURIST DESTINATION; TRAVEL BEHAVIOR;

EID: 84924350932     PISSN: 17506182     EISSN: None     Source Type: Journal    
DOI: 10.1108/IJCTHR-06-2014-0050     Document Type: Article

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