Example, please! Comparing the effects of single customer reviews and aggregate review scores on online shoppers' product evaluations

Journal of Consumer Behaviour

Volumn 14, Issue 2, 2015, Pages 103-114

  Ziegele, Marc ^a   Weber, Mathias ^a  

^a JOHANNES GUTENBERG UNIVERSITY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84924327462     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1503     Document Type: Article

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