Tradeoffs between sensory attributes and organic labels: The case of orange juice

International Journal of Consumer Studies

Volumn 39, Issue 2, 2015, Pages 162-171

  Bi, Xiang ^a   Gao, Zhifeng ^a   House, Lisa A ^a   Hausmann, Danielle S ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Choice experiment; Orange juice; Organic; Sensory evaluation; Willingness to pay

Indexed keywords

EID: 84922976291     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/ijcs.12164     Document Type: Article

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