Effects of label information on consumer willingness-to-pay for food attributes

American Journal of Agricultural Economics

Volumn 91, Issue 3, 2009, Pages 795-809

  Gao, Zhifeng ^a   Schroeder, Ted C ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b KANSAS STATE UNIVERSITY   (United States)

Author keywords

Beef prices; Choice experiments; Food labels; Willingness to pay

Indexed keywords

COMMODITY PRICE; CONSUMPTION BEHAVIOR; EXPERIMENTAL STUDY; INFORMATION; WILLINGNESS TO PAY;

EID: 65249172852     PISSN: 00029092     EISSN: 14678276     Source Type: Journal    
DOI: 10.1111/j.1467-8276.2009.01259.x     Document Type: Article

References (35)

1. Broniarczyk, S.M., and J.W. Alba. 1994 "The Role of Consumers' Intuitions in Inference Making." Journal of Consumer Research 21:393-407.
2. Carlsson, F., and P. Martinsson. 2001. "Do Hypothetical and Actual Marginal Willingness to Pay Differ in Choice Experiments? Application to the Valuation of the Environment." Journal of Environmental Economics and Management 41:179-92.
3. Fox, J.A. 1995. "Determinants of Consumer Acceptability of Bovine Somatotropin." Review of Agricultural Economics 17:51-62.
4. Fox, J.A., D.J. Hayes, J.B. Kliebenstein, and J.F. Shogren. 1994. "Consumer Acceptability of Milk from Cows Treated with Bovine Somatotropin." Journal of Dairy Science 77:703-7.
5. Hallman, W.K., W.C. Hebden, H.L. Aquino, C.L. Cuite, and J.T. Lang. 2003. "Public Perception of Genetically Modified Foods: A National Study of American Knowledge and Opinion." Pub. number RR-1003-004, Food Policy Institute, Cook College/State University of New Jersey.
6. Hanley, N., R.E. Wright, and G. Koop. 2002. "Modeling Recreation Demand Using Choice Experiments: Climbing in Scotland." Environmental and Resource Economics 22:449-66.
7. Hensher, D.A. 2006a. "How Do Respondents Handle Stated Choice Experiments? Information Processing Strategies under Varying Information Load." Journal of Applied Econometrics 21:861-78.
8. Hensher, D.A.. 2006b. "Revealing Difference in Willingness to Pay due to the Dimensionality of Stated Choice Designs: An Initial Assessment." Environmental and Resource Economics 34:7-44.
9. Hensher, D.A., J. Rose, and W.H. Greene. 2005a. "The Implications on Willingness to Pay of Respondents Ignoring Specific Attributes." Transportation 32:203-22.
10. Hensher, D.A.. 2005b. Applied Choice Analysis: A Primer. Cambridge, U.K.: Cambridge University Press.
11. Hossain, F., B. Onyango, B. Schilling, W. Hallman, and A. Adelaja. 2003. "Product Attributes, Consumer Benefits and Public Approval of Genetically Modified Foods." International Journal of Consumer Studies 27:353-65.
12. Hu, W., A. Hunnemeyer, M. Veeman, W. Adamowicz, and L. Srivastava. 2004. "Trading Off Health, Environmental and Genetic Modified Attributes in Food." European Review of Agricultural Economics 31:389-408.
13. Huber, J., and J. McCann. 1982. "The Impact of Inferential Beliefs on Product Evaluations." Journal of Marketing Research 19:324-33.
14. Huffman, K.L., M.F. Miller, L.C. Hoover, C.K. Wu, H.C. Brittin, and C.B. Ramsey. 1996. "Effect of Beef Tenderness on Consumer Satisfaction with Steaks Consumed in the Home and Restaurant." Journal of Animal Science 74:91-97.
15. Islam, T., J.J. Louviere, and P.F. Burke. 2007. "Modeling the Effects of Including/Excluding Attributes in Choice Experiments on Systematic and Random Components." International Journal of Research in Marketing 24:289-300.
16. Johnson, R.D., and I.P. Levin. 1985. "More than Meets the Eyes: The Effects of Missing Information on Purchase Evaluations." Journal of Consumer Research 12:169-77.
17. Kardes, F.R., S.S. Posavac, and M.L. Cronley. 2004 "Consumer Inference: A Review of Processes, Bases and Judgment Context." Journal of Consumer Psychology 14:230-56.
18. Krinsky, I., and A. Robb. 1986. "On Approximating the Statistical Properties of Elasticities." Review of Economics and Statistics 64:715-9.
19. Krystallis, A., and G. Chryssohoidis. 2005. "Consumer's Willingness to Pay for Organic Food: Factors that Affect It and Variation per Organic Product Type." British Food Journal 107:320-43.
20. Lancaster, K. 1972. Consumer Demand: A New Approach. New York: Columbia University Press.
21. Livestock Marketing Information Center (LMIC). 2006. Retail Scanner Prices for Meats. Accessed February 2006. Available at: http://www.retail-lmic.info/CD/StandardReports/BLSTable1.htm.
22. Louviere, J.J., D.A. Hensher, and J.D. Swait. 2000. Stated Choice Methods: Analysis and Application. Cambridge, U.K.: Cambridge University Press.
23. Loureiro, M.L., and W.J. Umberger. 2003. "Estimating Consumer Willingness to Pay for Country-of-Origin Labeling." Journal of Agricultural and Resource Economics 28:287-301.
24. Loureiro, M.L., and W.J. Umberger. 2005. "Assessing Consumer Preferences for Country-of-Origin Labeling." Journal of Agricultural and Applied Economics 37:49-63.
25. Lubben, B.D. 2005. "A Welfare Analysis of Country-of-Origin Labeling and Alternative Policy Choices for Beef." PhD dissertation, Kansas State University.
26. Lusk, J.L. 2003. "Using Experimental Auctions for Marketing Applications: A Discussion." The Journal of Agricultural and Applied Economics 35:349-60.
27. Lusk, J.L., and J.D. Anderson. 2004. "Effect of Country-of-Origin Labeling on Meat Producers and Consumers." Journal of Agricultural and Resource Economics 29:185-205.
28. Lusk, J.L., J. Roosen, and J.A. Fox. 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom and the United States." American Journal of Agricultural Economics 85:16-29.
29. Lusk, J.L., and T.C. Schroeder. 2004. "Are Choice Experiment Incentive Compatible: A Test with Quality Differentiated Beef Steak." American Journal of Agricultural Economics 86:467-82.
30. Mennecke, B., A. Townsend, D.J. Hayes, and S. Lonergan. 2007. "A Study of the Factors that Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool." Journal of Animal Science 85:2639-59.
31. Stata Online Manual. Available at: http://www.statapress.com/manuals/ stata9/xtreg_postestimation.pdf (Accessed March 2008).
32. Survey Monkey. Available at: http://www.surveymonkey.com (Accessed March 2008).
33. Tonsor, G.T., T.C. Schroeder, J.A. Fox, and A. Biere. 2005. "European Preferences for Beef Steak Attributes." Journal of Agricultural and Resource Economics 30:367-80.
34. Umberger, W.J., D.M. Feuz, C.R. Calkins, and B.M. Stiz. 2003. "Country-of-Origin Labeling of Beef Products: U.S. Consumer' Perceptions." Journal of Food Distribution Research 34:103-16.
35. Verlegh, P.W.J., and J.E.M. Steenkamp. 1999. "A Review and Meta-Analysis of Country of Origin Research." Journal of Economic Psychology 20:521-46.