Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations

Journal of Marketing Research

Volumn 52, Issue 4, 2015, Pages 559-575

  Cascio, Christopher N ^a   O'Donnell, Matthew Brook ^a   Bayer, Joseph ^b   Tinney, Francis J ^b   Falk, Emily B ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Mentalizing; Recommendations; Social influence; Valuation; Word of mouth

Indexed keywords

EID: 84922423893     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.13.0611     Document Type: Article

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