Neural mechanisms of social influence

Organizational Behavior and Human Decision Processes

Volumn 110, Issue 2, 2009, Pages 152-159

  Mason, Malia F ^a   Dyer, Rebecca ^a   Norton, Michael I ^b  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Brain; Consumer behavior; Informational influence; Normative influence; Preferences; Social influence; Social neuroscience; Social norms

Indexed keywords

EID: 70350257956     PISSN: 07495978     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.obhdp.2009.04.001     Document Type: Article

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