The evolutionary bases for sustainable behavior: Implications for marketing, policy, and social entrepreneurship

Journal of Public Policy and Marketing

Volumn 31, Issue 1, 2012, Pages 115-128

  Griskevicius, Vladas ^a   Cantú, Stephanie M ^b   Van Vugt, Mark ^c  

^a UNIVERSITY OF MINNESOTA   (United States)

^b Department of Psychology ^*  (United States)

^c VU UNIVERSITY AMSTERDAM   (Netherlands)

Author keywords

Evolutionary psychology; Green marketing; Prosocial behavior; Social influence; Sustainability

Indexed keywords

EID: 84862560236     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.11.040     Document Type: Review

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