Axe the tax: Taxes are disliked more than equivalent costs

Journal of Marketing Research

Volumn 48, Issue SPEC. ISSUE, 2011, Pages

  Sussman, Abigail B ^a   Olivola, Christopher Y ^b  

^a PRINCETON UNIVERSITY   (United States)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Behavioral economics; Consumer financial choice; Decision making; Political affiliation; Tax

Indexed keywords

EID: 82955171719     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.SPL.S91     Document Type: Article

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