Consumer behavior in renewable electricity: Can branding in accordance with identity signaling increase demand for renewable electricity and strengthen supplier brands?

Energy Policy

Volumn 78, Issue , 2015, Pages 11-21

  Hanimann, Raphael ^a   Vinterbäck, Johan ^b   Mark Herbert, Cecilia ^b  

^a Energy Economy Division   (Switzerland)

^b SWEDISH UNIVERSITY OF AGRICULTURAL SCIENCES   (Sweden)

Author keywords

Consumer behavior; Electricity branding; Renewable electricity

Indexed keywords

COMMERCE; ELECTRIC UTILITIES; ENVIRONMENTAL PROTECTION; SIGNALING;

CONSUMER CHOICE; ENVIRONMENTAL POLICY; IDENTITY SIGNALING; LIBERALIZED MARKET; RENEWABLE ELECTRICITY; RENEWABLE RESOURCE; RESIDENTIAL MARKET; WILLINGNESS TO PAY;

CONSUMER BEHAVIOR;

ALTERNATIVE ENERGY; CONSUMPTION BEHAVIOR; DEMAND ANALYSIS; ELECTRICITY GENERATION; RENEWABLE RESOURCE; RESIDENTIAL ENERGY; WILLINGNESS TO PAY;

SWEDEN;

EID: 84921690256     PISSN: 03014215     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.enpol.2014.12.010     Document Type: Article

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