Symbolism in marketing systems

Journal of Macromarketing

Volumn 31, Issue 2, 2011, Pages 160-171

  Kadirov, Djavlonbek ^a   Varey, Richard J ^b  

^a EASTERN INSTITUTE OF TECHNOLOGY   (New Zealand)

^b UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

hybrid cars; marketing systems; meanings; symbolic unfolding; symbolism

Indexed keywords

EID: 79955703577     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146710393519     Document Type: Article

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