The use of conjoint and cluster analysis for preference-based market segmentation;Jungtinės ir klasterinės analizės, Skirtos preferencijų pagrįstam rinkos segmentavimui, naudojimas

Engineering Economics

Volumn 24, Issue 4, 2013, Pages 343-355

  Djokic, Nenad ^a   Salai, Suzana ^b   Kovac Znidersic, Ruzica ^b   Djokic, Ines ^b   Tomic, Gordana ^c  

^a HIGHER SCHOOL OF PROFESSIONAL BUSINESS STUDIES   (Serbia)

^b Belgrade Business School Higher School of Professional Studies ^*  (Serbia)

^c Higher Education School of Professional Studies Belgrade Polytechnic   (Serbia)

Author keywords

Cluster analysis; Conjoint analysis; Market segmentation; Market segmentation criteria; Marketing research; Preference based market segmentation

Indexed keywords

EID: 84920986798     PISSN: 13922785     EISSN: None     Source Type: Journal    
DOI: 10.5755/j01.ee.24.4.3118     Document Type: Article

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