Evaluating market-segmentation research priorities: Targeting re-emancipation

Journal of Marketing Management

Volumn 26, Issue 13-14, 2010, Pages 1239-1255

  Quinn, Lee ^a   Dibb, Sally ^b  

^a UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

^b OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

Environmental change; Managerial relevance; Market segmentation; Research priorities

Indexed keywords

EID: 79958093992     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.523010     Document Type: Article

References (36)

1. Acito, F., & Jain, A.K. (1980). Evaluation of conjoint analysis results: A comparison of methods. Journal of Marketing Research, 17(1), 106-112.
2. Bainbridge, J. (2009). No time wasters. The Marketer, 29-33.
3. Ball, K. (2009). Taking liberties?: New uses for consumer data in the UK. (Funded by the Leverhulme Trust). Retrieved May 12, 2009, from http://www7.open.ac.uk/oubs/research/project-detail.asp?id=96
4. Boyatzis, R. (1998). Transforming qualitative information: Thematic analysis and code development. London: Sage.
5. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.
6. Canhoto, A. (2008). Barriers to segmentation in money laundering detection. The Marketing Review, 8(2), 163-181.
7. Carson, D., Gilmore, A., Perry, C., & Gronhaug, K. (2001). Qualitative marketing research. London: Sage.
8. Cheron, E.J., & Kleinschmidt, E.J. (1985). A review of industrial market segmentation research and a proposal for an integrated segmentation framework. International Journal of Research in Marketing, 2(2), 101-115.
9. Dibb, S. (1998). Market segmentation: Strategies for success. Marketing Intelligence and Planning, 16(7), 394-406.
10. Dibb, S. (2004). Further thoughts on a market segmentation research agenda. Academy of Marketing SIG Conference proceedings, Thexis, University of St. Gallen, Switzerland.
11. Dibb, S., & Simkin, L. (2009). Editorial: Bridging the segmentation theory/practice divide. Journal of Marketing Management, 25(4), 219-226.
12. ESRC (2009). Economic and Social Research Council, Economic performance and development. Retrieved May 12, 2009, from http://www.esrcsocietytoday.ac.uk/ESRCInfoCentre/research/EconomicPerformanceDevelopment/
13. Evans, J., & Mathur, A. (2005). The value of online surveys. Internet Research, 15(2), 195-219.
14. Foedermayr, E., & Diamantopoulos, A. (2008). Market segmentation in practice: Review of empirical studies, methodological assessment, and a research agenda for future research. Journal of Strategic Marketing, 16(3), 223-265.
15. Foresight (2009). The Foresight Programme. Retrieved May 12, 2009, from http://www.foresight.gov.uk/About/Programme.asp
16. Goodell, P., & Martin, C. (1992). Marketing strategies for recession survival. Journal of Business and Industrial Marketing, 7(4), 301-311.
17. Green, P.E., & Krieger, A.M. (1991). Segmenting markets with conjoint analysis. Journal of Marketing, 55(4), pp. 20-31.
18. Harwood, T., & Garry, T. (2003). An overview of content analysis. The Marketing Review, 3(4), 479-498.
19. HEFCE (2010). Higher Education Funding Council for England. Research Excellence Framework. Retrieved May 19, 2010, from http://www.hefce.ac.uk/research/ref/
20. HMTreasury (2003, December). Lambert Review of Business-University Collaboration. Retrieved May 12, 2009, from http://www.hm-treasury.gov.uk/d/lambert_review_final_450.pdf
21. HMTreasury (2007, October). Race to the top. The Sainsbury review of science and innovation. Retrievd May 12, 2009, from http://www.hm-treasury.gov.uk/sainsbury_index.htm
22. Lunt, N., Shaw, I., & Fouché, C. (2010). Practitioner research: Collaboration and knowledge production. Public Money and Management, 30(4), 235-242.
23. Mann, C., & Stewart, F. (2000). Internet communication and qualitative research: A handbook for researching online. London: Sage.
24. Martin, S. (2010). Co-production and social research: Strategies for engaged scholarship. Public Money and Management, 30(4), 211-218.
25. MSI (2009). Marketing Science Institute, 2008-2010. Research Priorties, Retrieved May 12, 2009, from http://www.msi.org/research/index.cfm?id=43
26. ONS (2008). Consumer trends. The Office for National Statistics (Quarter 4). Retrieved May 12, 2009, from http://www.statistics.gov.uk/downloads/theme_economy/CT2008q4_Final.pdf
27. ONS (2009). Labour market statistics. The Office for National Statistics (April). Retrieved May 12, 2009, from http://www.statistics.gov.uk/pdfdir/lmsuk0409.pdf
28. Reisz, M. (2010, July 15). Style points. Times Higher Education, pp. 34-39.
29. Roberts, K. (2003). What strategic investments should you make during a recession to gain competitive advantage in the recovery? Strategy and Leadership, 31(4), 31-39.
30. Shama, A. (1993). Marketing strategies during recession: A comparison of small and large firms. Journal of Small Business Management, 31(3), 62-73.
31. Srinivasan, R., Rangaswamy, A., & Lilien, G. (2005). Turning adversity into advantage: Does proactive marketing during a recession pay off? International Journal of Research in Marketing, 22(2), 109-125.
32. Wedel, M., & Kamakura, W. (2000). Market segmentation: Conceptual and methodological foundations. London: Kluwer Academic.
33. Wedel, M., & Kamakura, W. (2002). Introduction to the special issue on market segmentation. International Journal of Research in Marketing, 19(3), 181-183.
34. Wind, Y. (1978). Issues and advances in segmentation research. Journal of Marketing Research, 15(3), 317-337.
35. Yankelovich, D. (1964). New criteria for market segmentation. Harvard Business Review, 42(1), 83-90.
36. Yankelovich, D., & Meer, D. (2006). Rediscovering market segmentation. Harvard Business Review, 84(2), 122-131.