Consumer trust and loyalty in e-tail

Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail

Volumn , Issue , 2012, Pages 297-322

  Guo, Lin ^c  

^a UNIVERSITY OF ONTARIO INSTITUTE OF TECHNOLOGY   (Canada)

^b BRADLEY UNIVERSITY   (United States)

^c UNIVERSITY OF NEW HAMPSHIRE   (United States)

Author keywords

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Indexed keywords

EID: 84920460578     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203123911     Document Type: Chapter

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