The Mediated Influence of a Traceability Label on Consumer’s Willingness to Buy the Labelled Product

Journal of Business Ethics

Volumn 124, Issue 2, 2014, Pages 283-295

  Bradu, Cosmina ^a   Orquin, Jacob L ^b   Thøgersen, John ^b  

^a ALEXANDRU IOAN CUZA UNIVERSITY OF IASI   (Romania)

^b AARHUS UNIVERSITY   (Denmark)

Author keywords

Chocolate; Consumer willingness to buy; Labelling; Traceability

Indexed keywords

EID: 84911950938     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-013-1872-2     Document Type: Article

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