Strategic capabilities to implement mass customization of athletic footwear: The example of miadidas

The Science of Footwear

Volumn , Issue , 2012, Pages 643-662

  Piller, Frank ^a   Lindgens, Evalotte ^a   Steiner, Frank ^a  

^a RWTH AACHEN UNIVERSITY   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

COMPETITION; COMPUTER AIDED MANUFACTURING; SHOE MANUFACTURE;

COMPETITIVE BUSINESS; CUSTOMER-CENTRIC; INDIVIDUAL CUSTOMERS; MASS CUSTOMIZATION; STRATEGIC CAPABILITY; SUPPLY AND DEMAND CHAINS; VALUE CREATION;

SALES;

EID: 84911883247     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1201/b13021     Document Type: Chapter

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