Introduction: Mass customization thinking: Moving from pilot stage to an established business strategy

Handbook of Research in Mass Customization and Personalization

Volumn , Issue , 2009, Pages 1-18

  Piller, Frank T ^a   Tseng, Mitchell M ^b  

^a RWTH AACHEN UNIVERSITY   (Germany)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84988583585     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1142/9789814280280_0001     Document Type: Chapter

References (15)

1. Huffman, C. and Kahn, B. E. (1998). Variety for sale: mass customization or mass confusion? Journal of Retailing. 74(4): 491-513.
2. Kasanoff, B. (2009). "Personal=Smarter". Interview in the Blog " Mass Customization &Open Innovation", April 02, 2009, http://tinyurl.com/nkc985.
3. Mitchell, W., Piller, F., and Tseng, M. (eds.) (2007). Extreme Customization: Proceedings of the 2007 MCPC Conference. Cambridge, MA: MIT Design Lab.
4. Ogawa, S. and Piller, F. (2006). Reducing the Risks of New Product Development. MIT Sloan Management Review. 47(2): 65-71.
5. Piller, F. and Müller, M. (2004). A new marketing approach to mass customization. International Journal of Computer Integrated Manufacturing. 17(7): 583-593.
6. Piller, F. (2005). Mass Customization: Reflections on the state of the concept. International Journal of Flexible Manufacturing Systems. 16(4): 313-334.
7. Piller, F., Moeslein, K. and Stotko, C. (2004). Does mass customization pay? Production Planning &Control. 15(4): 435-444.
8. Pine, B. J. (1993). Mass Customization. Harvard Business School Press, Boston, MA.
9. Pine, J. B. II; Gilmore, J. H., and Boynton, A.C. (1993). Making mass customization work. Harvard Business Review. 71(5): 108-118
10. Reichwald, R. and Piller, F. (2009). Interaktive Wertschöpfung [Interactive Value Creation]. 2nd edition. Wiesbaden: Gabler.
11. Salvador, F., Forza, C. and Rungtusanatham, M. (2002). Modularity, product variety, production volume, and component sourcing: Theorizing beyond generic prescriptions. Journal of Operations Management. 20(5): 549-575.
12. Salvador, F., de Holan, M., and Piller, F. (2009). Cracking the Code of Mass Customization. MIT Sloan Management Review. 50(3): 70-79.
13. Salvador, F., Rungtusanatham, M., Akpinar, A. and Forza, C. (2008). Strategic capabilities for mass customization: theoretical synthesis and empirical evidence, Academy of Management Best Paper Proceedings.
14. Tseng, M. and Jiao, J. (2001). Mass Customization. Handbook of Industrial Engineering, edited by G. Salvendy. 3rd edition, New York: Wiley: 684-709.
15. von Hippel, E. (1998). Economics of product development by users: The impact of "sticky" local information. Management Science. 44(5): 629-644.