Perceived value of the mass-customized product and mass customization experience for individual consumers

Production and Operations Management

Volumn 19, Issue 5, 2010, Pages 503-514

  Merle, Aurélie ^a   Chandon, Jean Louis ^b   Roux, Elyette ^b   Alizon, Fabrice ^c  

^a GRENOBLE ECOLE DE MANAGEMENT   (France)

^b AIX MARSEILLE UNIVERSITY   (France)

^c Keyplatform Company   (France)

Author keywords

consumer perceived value measurement tool; mass customization; measurement scale; perceived value

Indexed keywords

EID: 79952012763     PISSN: 10591478     EISSN: 19375956     Source Type: Journal    
DOI: 10.1111/j.1937-5956.2010.01131.x     Document Type: Article

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