Destination Image and Brand Personality of Jamaica: A Model of Tourist Behavior

Journal of Travel and Tourism Marketing

Volumn 31, Issue 8, 2014, Pages 1057-1070

  Baloglu, Seyhmus ^a   Henthorne, Tony Leonard ^a   Sahin, Safak ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

a model of tourist behavior; brand personality; Destination image; Jamaica

Indexed keywords

EID: 84911875076     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2014.892468     Document Type: Article

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