In search of competitive advantage in Caribbean tourism websites: Revisiting the unique selling proposition

Journal of Travel and Tourism Marketing

Volumn 21, Issue 2-3, 2007, Pages 49-62

  Miller, Mark M ^a   Henthorne, Tony L ^a  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

Advertising; Caribbean tourism; Destination marketing; Unique selling proposition; USP

Indexed keywords

EID: 34447102812     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v21n02_04     Document Type: Article

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