Millennial wine consumers: Risk perception and information search

Wine Economics and Policy

Volumn 1, Issue 1, 2012, Pages 54-62

  Atkin, Thomas ^a   Thach, Liz ^a  

^a SONOMA STATE UNIVERSITY   (United States)

Author keywords

Consumer behavior; Information search; Millennials; Risk perception; Wine label

Indexed keywords

EID: 84911204516     PISSN: 22133968     EISSN: 22129774     Source Type: Journal    
DOI: 10.1016/j.wep.2012.08.002     Document Type: Article

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