Label design: Impact on millennials' perceptions of wine

International Journal of Wine Business Research

Volumn 23, Issue 1, 2011, Pages 7-20

  Henley, Celia D ^a   Fowler, Deborah C ^a   Yuan, Jingxue Jessica ^a   Stout, Betty L ^a   Goh, Ben K ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Labelling; Packaging; Wines

Indexed keywords

EID: 84986144802     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061111121371     Document Type: Article

References (16)

1. Barber, N. and Almanza, B.A. (2006), “Influence of wine packaging on consumers' decision to purchase”, Journal of Foodservice Business Research, Vol. 9 No. 4, pp. 83-98.
2. Barber, N., Almanza, B.A. and Donovan, J.R. (2006), “Motivational factors of gender, income and age on selecting a bottle of wine”, International Journal of Wine Marketing, Vol. 18 No. 3, pp. 218-32.
3. Brostrom, G. and Brostrom, J. (2009), The Business of Wine: An Encyclopedia, Greenwood Press, Santa Barbara, CA.
4. Chaney, I.M. (2000), “External search effort for wine”, International Journal of Wine Marketing, Vol. 12 No. 2, pp. 5-21.
5. Charter, S., Lockshin, L. and Unwin, T. (1999), “Consumer responses to wine bottle back labels”, Journal of Wine Research, Vol. 10 No. 3, pp. 183-95.
6. Hall, C.M. and Mitchell, R. (2007), Wine Marketing: A Practical Guide, Butterworth-Heinemann, Woburn, MA.
7. Hussain, M., Cholette, S. and Castaldi, R. (2007), “Determinants of wine consumption of US consumers: an econometric analysis”, International Journal of Wine Business Research, Vol. 19 No. 1, pp. 49-62.
8. Jenster, V.P., Smith, E.D., Mitry, J.D. and Jenster, V.L. (2008), The Business of Wine, Business School Press, Copenhagen.
9. Murphy, L.H. (1999), “Xers' vintage point”, Marketing New, Vol. 33 No. 5, pp. 1-2.
10. Rocchi, B. and Stefani, G. (2005), “Consumers' perception of wine packaging: a case study”, International Jounal of Wine Marketing, Vol. 18 No. 1, pp. 33-44.
11. Thach, L. (2005), “How to market to millennials”, Wine Business Monthly, December, available at: www.winebusiness.com (accessed January 1, 2010).
12. Thach, L. and Olsen, J. (2006), “Market segment analysis to target young adult wine drinkers”, Agribusiness, Vol. 22 No. 3, pp. 307-22.
13. Thomas, A. and Pickering, G. (2003), “The imporatnce of wine label information”, International Journal of Wine Marketing, Vol. 15 No. 2, pp. 58-74.
14. Wollf, M.M. and Thomas, S.M. (2007), “How millennial, generation X, and baby boomer wine consumers evaluate wine labels”, Journal of Food Distribution Research, Vol. 38 No. 1, pp. 170-81.
15. Amerine, M.A. and Singleton, V.L. (1965), Wine: An Introduction, University of California Press, Berkeley, CA.
16. Bruwer, J. and Li, E. (2007), “Wine-related lifestyle (WRL) market segmentation: demographic and behavioural factors”, Journal of Wine Research, Vol. 18 No. 1, pp. 19-34.