Enhancing targeted advertising with social context endorsement

International Journal of Electronic Commerce

Volumn 19, Issue 1, 2014, Pages 99-128

  Li, Yung Ming ^a   Lin, Lienfa ^a   Chiu, Shih Wen ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Online advertising; sentiment analysis; social context discovery; social influence; social media

Indexed keywords

EID: 84910119771     PISSN: 10864415     EISSN: 15579301     Source Type: Journal    
DOI: 10.2753/JEC1086-4415190103     Document Type: Article

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