Framework for targeting banner advertising on the Internet

Proceedings of the Hawaii International Conference on System Sciences

Volumn 4, Issue , 1997, Pages 265-274

  Gallagher, Katherine ^a   Parsons, Jeffrey ^a  

^a MEMORIAL UNIVERSITY OF NEWFOUNDLAND   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

INFORMATION DISSEMINATION; INTERACTIVE COMPUTER SYSTEMS; MARKETING; WIDE AREA NETWORKS;

BANNER ADVERTISING; HYPERMEDIA; INTERNET;

INFORMATION TECHNOLOGY;

EID: 0031369690     PISSN: 10603425     EISSN: None     Source Type: None    
DOI: 10.1109/HICSS.1997.663397     Document Type: Conference Paper

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