Identifying locations for targeted advertising on the internet

International Journal of Electronic Commerce

Volumn 5, Issue 3, 2001, Pages 23-44

  Bhatnagar, Amit ^a   Papatla, Purushottam ^a  

^a UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

Information search; Market segmentation; Search; Search behavior; Search patterns; Targeted advertising

Indexed keywords

EID: 0039298468     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.1080/10864415.2001.11044210     Document Type: Article

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