Antecedents and outcomes of attachment towards smartphone applications

International Journal of Mobile Communications

Volumn 11, Issue 4, 2013, Pages 393-411

  Kim, Chung K ^a   Jun, Mina ^a   Han, Jeongsoo ^a   Kim, Miyea ^a   Kim, Joshua Y ^b  

^a Sungkyunkwan University   (South Korea)

^b Seoul National University   (South Korea)

Author keywords

Brand attachment; Korean case; Life satisfaction; Mobile communications; Mobile consumption; Self connection; Self efficacy; Smartphone application; Social connection; WOM; Words of mouth

Indexed keywords

BRAND ATTACHMENT; LIFE SATISFACTION; MOBILE COMMUNICATIONS; MOBILE CONSUMPTION; SELF EFFICACY; SELF-CONNECTION; SMART-PHONE APPLICATIONS; SOCIAL-CONNECTION; WOM; WORDS-OF-MOUTH;

APPLICATIONS; MANAGERS;

MOBILE COMPUTING;

EID: 84882375856     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2013.055750     Document Type: Article

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