Age-dependent effects of food advergame brand integration and interactivity

International Journal of Advertising

Volumn 33, Issue 3, 2014, Pages 475-508

  Rifon, Nora J ^a   Quilliam, Elizabeth Taylor ^a   Paek, Hye Jin ^b   Weatherspoon, Lorraine J ^a   Kim, Soo Kyong ^a   Smreker, Karen C ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b Hanyang University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84907364704     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-33-3-475-508     Document Type: Article

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