A portfolio theory approach to network program selection

Journal of Media Economics

Volumn 13, Issue 2, 2000, Pages 59-79

  Litman, Barry R ^a   Shrikhande, Seema ^b   Hoekyun, Ahn ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040188261     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327736me1302_2     Document Type: Article

References (36)

1. Adams, W. J. (1993). TV program scheduling strategies and their relationship to new program renewal rates and rating changes. Journal of Broadcasting & Electronic Media, 37, 465-474.
2. Adams, W. J., Eastman, S. T., Horney, L. J., & Popovich, M. N. (1983). The cancellation and manipulation of network television prime-time programs. Journal of Communication, 33(1), 10-28.
3. Atkin, D., & Litman, B. R. (1986). Network TV programming: Economics, audiences and the ratings game, 1971-1986. Journal of Communication, 36 (3), 32-51.
4. Beebe, J. H. (1977). Institutional structure and program choices in television markets. Quarterly Journal of Economics, 91, 15-37.
5. Boemer, M. L. (1987). Correlating lead-in show ratings with local television news ratings. Journal of Broadcasting & Electronic Media, 31(1), 89-94.
6. Brealey, R. A., & Myers, S. C. (1991). Principles of corporate finance, (3rd ed.). New York: McGraw Hill.
7. Brooks, T., & Marsh, E. (1995). The complete directory to prime time network and cable shows: 1946-Present. (6th ed.). New York: Ballantine.
8. Brown, L. (1971). Television: The business behind the box. New York: Harcourt Brace.
9. Cooper, R. (1993). An expanded integrated model for determining audience exposure to television. Journal of Broadcasting and Electronic Media, 37, 401-418.
10. Cooper, R. (1996). The status and future of audience duplication research: An assessment of ratings-based theories of audience behavior. Journal of Broadcasting & Electronic Media, 40(1), 96-111.
11. Davis, D. M., & Walker, J. R. (1990). Countering the new media: The resurgence of share maintenance in primetime network television. Journal of Broadcasting & Electronic Media, 34, 487-493.
12. Eastman, S. T. (1992). Broadcast/cable programming: Strategies and practices, (4th ed.). Belmont, CA: Wadsworth.
13. Eastman, S. T., Newton, G. D., & Pack, L. (1996). Promoting prime-time programs in megasporting events. Journal of Broadcasting & Electronic Media, 40, 366-388.
14. Goodhardt, G. J., Ehrenberg, A. S., & Collins, M. A. (1975). The television audience: Patterns of viewing. Westmead, England: Saxon House.
15. Head, S. W., Sterling, C. H., & Schofield, L. B. (1994). Broadcasting in America. Boston: Houghton Mifflin.
16. Headen, R. S., Klompmaker, J. E., & Rust, R. T. (1979). The duplication of viewing law and television media schedule evaluation. Journal of Marketing Research, 16, 333-340.
17. Henriksen, F. (1985). A new model of the duplication of television viewing: A behaviorist approach. Journal of Broadcasting & Electronic Media, 29(2), 135-145.
18. Horen, J. H. (1980). Scheduling of network television programs. Management Science, 26, 354-370.
19. Lin, C. A. (1995). Network prime-time programming strategies in the 1980s. Journal of Broadcasting & Electronic Media, 39, 482-495.
20. Litman, B. R. (1998). The motion picture mega-industry. Boston: Allyn & Bacon.
21. Litman, B. R., & Kohl, L. (1992). Network rerun viewing in the age of new programming services. Journalism Quarterly, 69, 383-391.
22. Markowitz, H. M. (1959). Portfolio selection: Efficient diversification of investments. New York: Wiley.
23. Owen, B., Beebe, J. H., & Manning, W. G. (1974). Television Economics. Lexington, MA: Heath.
24. Owen, B., & Wildman, S. (1992). Video Economics. Cambridge, MA: Harvard University Press.
25. Papandrea, F. (1997). Modeling television programming choices. Information Economics and Policy, 9, 203-218.
26. Steiner, P. O. (1952). Program patterns and preferences and the workability of competition in radio broadcasting. Quarterly Journal of Economics, 66, 194-223.
27. Tiedge J. T., & Ksobiech, K. J. (1986). The 'lead-in' strategy for prime-time TV: Does it increase the audience? Journal of Communication, 36(3), 52-64.
28. Tiedge, J. T., & Ksobiech, K. J. (1987). Counterprogramming primetime network television. Journal of Broadcasting & Electronic Media, 31(1), 41-53.
29. Wakshlag, J., & Adams, W. J. (1985). Trends in program variety and the prime-time access rule. Journal of Broadcasting and Electronic Media, 29(1) 23-34.
30. Walker, J. (1988). Inheritance effects in the new media environment. Journal of Broadcasting & Electronic Media, 32, 391-401.
31. Waterman, D. (1992). "Narrowcasting" and "broadcasting" on nonbroadcast media: A program choice model. Communication Research, 19(1), 3-29.
32. Webster, J. G. (1985). Program audience duplication: A study of television inheritance effects. Journal of Broadcasting & Electronic Media, 29(2), 121-133.
33. Webster, J. G., & Wakshlag, J. J. (1983). A theory of television program choice. Communication Research, 10, 430-446.
34. Webster, J. G., & Wakshlag, J. J. (1984). A theory of television program choice. Communication Research. 10, 430-446.
35. Webster, J. G., & Wang, T. Y. (1992). Structural determinants of repeat viewing. Journal of Broadcasting and Electronic Media, 42(2), 125-136.
36. Youn, S. M. (1994). Program type preference and program choice in a multichannel environment. Journal of Broadcasting and Electronic Media, 38, 465-475.