Interactive Television Trials and Marketplace Experiences

Multimedia Tools and Applications

Volumn 5, Issue 2, 1997, Pages 207-216

  Carey, John ^a,b,c,d,e  

^a Greystone Communications   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^c Freedom Forum Media Studies Center   (United States)

^d NEW YORK UNIVERSITY   (United States)

^e UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Consumer adoption; Interactive TV; Video on demand

Indexed keywords

MARKETING; PERSONAL COMPUTERS; TELECOMMUNICATION SERVICES; TELEVISION STANDARDS;

INTERACTIVE TELEVISION SERVICES; TELEVISION PROGRAMMING;

TELEVISION SYSTEMS;

EID: 0031235542     PISSN: 13807501     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1009649402461     Document Type: Article

References (22)

1. R. Bellamy and J. Walker, Television and the Remote Control, The Guilford Press: New York, pp. 44-46, 1996.
2. W. Bulkeley, "A tool for women, a toy for men: Gender affects how user sees the computer," and Joseph Pereira, "Video games help boys get a head start," The Wall Street Journal, p. B1, March 16, 1994.
3. W. Bulkeley, "A tool for women, a toy for men: Gender affects how user sees the computer," and Joseph Pereira, "Video games help boys get a head start," The Wall Street Journal, p. B1, March 16, 1994.
4. W. Bulkeley and J. Wilke, "Can the exalted vision become reality," The Wall Street Journal, p. B1, Oct. 14, 1993.
5. W. Bulkeley and J. Wilke, op. cit., p. B1.
6. D. Cerverka, "Lessons learned from ITV trials," CED, pp. 38-42, May 1996.
7. F. Gerin and N. de Tavernost, "Biarritz and the future of videocommunications," in Wired Cities: Shaping The Future of Communications, William Dutton et al. (Eds.), G.K. Hall & Co., Boston, pp. 237-254, 1987.
8. K. Gibbons, "Bell Atlantic names vendors for video," Multichannel News, p. 1, May 23, 1994.
9. _, (No title) CableWorld, p. 14, May 30, 1994.
10. V. Grosso, "AT&T's experiences with interactive television," presentation at The Twenty-Third Annual Telecommunication Policy Research Conference, Oct. 1, 1995.
11. H. Jessel, "Warning flags over VOD," Broadcasting and Cable, p. 33, March 20, 1995.
12. J. Keller, "AT&T's secret multimedia trials offer clues to capturing interactive audiences," The Wall Street Journal, p. B1, July 28, 1993.
13. J. Lipman, "Tuning out the TV of tomorrow," The Los Angeles Times, p. A1, Aug. 31, 1993.
14. K. Maney, "Interactive TV shows well in test drive." USA Today, p. 4B, Sept. 19, 1996.
15. S. McCarthy, "What time inc. learned," in Electronic Publishing Plus, Martin Greenberger (Ed.), White Plains, NY, Knowledge Industry Publications, pp. 163-168, 1985.
16. _, A Summary Version of the Comprehensive Report On Hi-Ovis Project, New Media Development Association: Tokyo, 1988.
17. K. Mitchell, "Some boffo Bell Atlantic buy rates," Cable World, p. 20, March 25, 1996.
18. A.M. Noll and J. Woods, Jr., "The use of picturephone service in a hospital," Telecommunications Policy, pp. 29-36, March 1979.
19. M. Robichaux, "TV stations urged to go interactive," Broadcasting and Cable, p. 50, Dec. 20, 1993.
20. _, "Innovative startup flops, and a lawsuit against TCI follows," The Wall Street Journal, p. A1, Feb. 26, 1995.
21. J. Schenker, "Interactive television keeps waiting to click with viewers," The Wall Street Journal Interactive Edition, Sept. 2, 1996.
22. "Symposium on experiments in interactive cable TV," Journal Of Communication, Vol. 28, No. 2, Spring 1978.