Interactive Television Trials and Marketplace Experiences

Multimedia Tools and Applications

Volumn 5, Issue 2, 1997, Pages 207-216

  Carey, John ^a,b,c,d,e  

^a Greystone Communications   (United States)

^b Columbia University ^*  (United States)

^c Freedom Forum Media Studies Center   (United States)

^d NEW YORK UNIVERSITY   (United States)

^e UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Consumer adoption; Interactive TV; Video on demand

Indexed keywords

MARKETING; PERSONAL COMPUTERS; TELECOMMUNICATION SERVICES; TELEVISION STANDARDS;

INTERACTIVE TELEVISION SERVICES; TELEVISION PROGRAMMING;

TELEVISION SYSTEMS;

EID: 0031235542     PISSN: 13807501     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1009649402461     Document Type: Article

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