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Volumn 10, Issue 1, 1997, Pages 39-49

Theorizing multichannel media economics: An exploration of a group-industry strategic competition model

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0040601230     PISSN: 08997764     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327736me1001_5     Document Type: Article
Times cited : (9)

References (9)
  • 3
    • 84989135189 scopus 로고
    • Performance differences among strategic group members
    • Cool, K. O., & Schendel, D. (1988). Performance differences among strategic group members. Strategic Management Journal, 9, 207-223.
    • (1988) Strategic Management Journal , vol.9 , pp. 207-223
    • Cool, K.O.1    Schendel, D.2
  • 4
    • 0039058809 scopus 로고
    • Strategic groups: A bridge between industry structure and strategy management?
    • H. Thomas & D. Gardner (Eds.), Chichester, England: Wiley
    • McGee, J. (1985). Strategic groups: A bridge between industry structure and strategy management? In H. Thomas & D. Gardner (Eds.), Strategic marketing and management (pp. 293-313). Chichester, England: Wiley.
    • (1985) Strategic Marketing and Management , pp. 293-313
    • McGee, J.1
  • 5
    • 84989133341 scopus 로고
    • Strategic groups: Theory, research, and taxonomy
    • McGee, J., & Thomas, H. (1986). Strategic groups: Theory, research, and taxonomy. Strategic Management Journal, 7, 141-160.
    • (1986) Strategic Management Journal , vol.7 , pp. 141-160
    • McGee, J.1    Thomas, H.2
  • 6
    • 0001332475 scopus 로고
    • Intra-industry structure and the ease of strategic change
    • Oster, S. (1982). Intra-industry structure and the ease of strategic change. Review of Economics and Statistics, 64, 417-427.
    • (1982) Review of Economics and Statistics , vol.64 , pp. 417-427
    • Oster, S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.