Assessing the changing network TV market: A resource-based analysis of broadcast television networks

Journal of Media Business Studies

Volumn 1, Issue 1, 2004, Pages 26-

  Landers, Daphne Eilein ^a   Chan Olmsted, Sylvia ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Markets; Networks; Resources; Television

Indexed keywords

EID: 85007862513     PISSN: 16522354     EISSN: None     Source Type: Journal    
DOI: 10.1080/16522354.2004.11073418     Document Type: Article

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