Interfunctional coordination at Hi-Tech firms;Tarpfunkcinis koordinavimas aukštų technologijų firmose

Engineering Economics

Volumn 23, Issue 1, 2012, Pages 70-76

  Kanovska, Lucie ^a   Tomaskova, Eva ^b  

^a BRNO UNIVERSITY OF TECHNOLOGY   (Czech Republic)

^b MASARYK UNIVERSITY   (Czech Republic)

Author keywords

Barriers of market orientation; Hi Tech firms; Interfunctional coordination; Market orientation; Research; The Czech Republic

Indexed keywords

EID: 84905093271     PISSN: 13922785     EISSN: None     Source Type: Journal    
DOI: 10.5755/j01.ee.23.1.1224     Document Type: Article

References (38)

1. Bigne, J. E., Blesa, A., Kuster, I., & Andreu, L. (2004). Market Orientation: an Antecedent to the Industrial Manufacturer’s Power. European Journal of Marketing, 38(1/2), 175-193.
2. Cadogan, John. W., Diamantopoulos, A., & Mortanges, de P. Ch. (1999). Export Market-oriented Behaviour, its Antecedents, Performance Consequences and Moderating Factors: Evidence form the U.S. and The U. K. RP9916.
3. Dawes, J. (1999). The Relationship Between Subjective and Objective Company Performance Measures in Market Orientation (Research: Further Empirical Evidence). Marketing Boulletin, 10, 65-75.
4. Deng, S., & Dart, J. (1999). The Market Orientation of Chinese Enterprises During a Time of Transation. European Journal of Marketing, 33(5/6), 631-654. http://dx.doi.org/10.1108/03090569910262279
5. Desphande, R., Farley, J. U., & Webster, F. E. J. (1993). Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis. Journal of Marketing, 57(1), 23-27. http://dx.doi.org/10.2307/1252055
6. Farrell, M. A. (2002). Critique of the Development of Alternative Measures of Market Orientation. Marketing Bulletin, 31-13.
7. Farrelly, F., & Quester, P. (2003). The Effects of MO on Trust and Commitment: The Case of the Sponsorship Business–to-Business Relationship. European Journal of Marketing, 37(3/4), 530-553. http://dx.doi.org/10.1108/03090560310459078
8. Fritz, W. (1996). Market Orientation and Corporate Success: Findings from Germany. European Journal of Marketing, 30(8), 59-74. http://dx.doi.org/10.1108/03090569610130106
9. Gima, K. A. (1995). An Exploratory Analysis of the Impact of Market Orientation on New Product Performance. Journal of Product Innovation Management, 12, 275-293. http://dx.doi.org/10.1016/0737-6782(95)00027-Q
10. Gray, B., Matear S., Bashoff, C., & Matheson. P. (1998). Developing a Better Measure of Market Orientation, European Journal of Marketing, 32(9/10), 884-903. http://dx.doi.org/10.1108/03090569810232327
11. Haijat, M. (2002). Customer Orientation: Construction and Validation of the CUSTOR Scale. Marketing Intelligence and Planning, 20(7), 428-441. http://dx.doi.org/10.1108/02634500210450864
12. Harris, L. C. (1996). Benchmarking Against the Theory of Market Orientation. Management Decision, 34(2), 7. http://dx.doi.org/10.1108/00251749610110292
13. Harrison-Walker, J. L. (2001). The Measurement of a Market Orientation and its Impact on Business Performance. Journal of Quality Management, 6, 137-172. http://dx.doi.org/10.1016/S1084-8568(01)00035-9
14. Helfert, G., Ritter, T., & Walter, A. (2002). Redefining Market Orientation from a Relationship Perspective. European Journal of Marketing, 36(9/10), 1119-1139. http://dx.doi.org/10.1108/03090560210437361
15. Hooley, G. J., Lynch, J. E., & Shepherd, J. (1990). The Marketing Concept: Putting Theory into Practice. European Journal of Marketing, 24(9), 7-23. http://dx.doi.org/10.1108/03090569010001637
16. Hooley, G., Fahy, J., Greenley, G., Beracs, J., Fonfara, K., & Snoj, B. (2003). Market Orientation in the Service Sector of the Transition Economies of Central Europe. European Journal of Marketing, 37(1/2), 86-106. http://dx.doi.org/10.1108/03090560310453975
17. Juscius, V., & Snieska, V. (2008). Influence of Corporate Social Responsibility on Competitive Abilities of Corporations. Inzinerine Ekonomika-Engineering Economics(3), 34-44.
18. Kanovska, L. (2010). Customer Services – a Part of Market Orientation. Economic and Management, 15, 562-565.
19. Kita, J. (2009). Vybrane aspekty riadenia ponuky v slovenskych priemyselnych podnikov. Trendy ekonomiky a managementu. 3(4), 28-37.
20. Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: the Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54, 1-18. http://dx.doi.org/10.2307/1251866
21. Kurtinaitiene, J., & Gaizutis, A. (2008). Market Orientation and Development of Innovative Solutions in the Mobile Telecommunications Third Generation Networks. Inzinerine Ekonomika-Engineering Economics(1), 84-90.
22. Lado, N., Maydeu-Olivares, A., & Rivera, J. (1998). Measuring Market Orientation in Several Populations: a Structural Equations Model. European Journal of Marketing, 32(1/2), 23-39. http://dx.doi.org/10.1108/03090569810197408
23. Lafferty, B. A., & Hult, G. T. M. (2001). A Synthesis of Contemporary Market Orientation Perspectives. European Journal of Marketing, 35(1/2), 92- 109. http://dx.doi.org/10.1108/03090560110363364
24. Liu, H. (1995). Market Orientation and Firm Size: an Empirical Examination in UK Firms. European Journal of Marketing, 29(1), 57-71. http://dx.doi.org/10.1108/03090569510075343
25. Narver, J. C., & Slater, S. F. (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 54(5), 20-35. http://dx.doi.org/10.2307/1251757
26. Saboniene, A. (2010). The Evaluation of the Potential of Lithuanian Manufacturing Industry Structure on the basis CI Index. Inzinerine Ekonomika-Engineering Economics, 21(4), 399-407.
27. Sedziuviene, N., & Vveinhardt, J. (2010). Competitiveness and Innovations: Role of Knowledge Management at a Knowledge Organization. Inzinerine Ekonomika-Engineering Economics, 21(5), 525-536.
28. Slater, S. F., & Narver, J. C. (1995). Market Orientation and Learning Organization. Journal of Marketing, 59, 63-74. http://dx.doi.org/10.2307/1252120
29. Simberova, I. (2008). Marketing Culture-Base for Market Orientation Implementation. Using Events and Festivals to Develop Tourism, Spain, 5, 1-15.
30. Simberova, I. (2008). Vztahy se stakeholdry v soudobych marketingovych koncepcich. Trendy Ekonomiky a Managementu, 2(2), 71-80.
31. Simberova, I., Tomaskova, E., & Kanovska, L. (2010). High Technology Sector in the Czech Republic: Market Orientation and Corporate Culture. Business and Management, 1, 488-493.
32. Tay, J. Y. W., & Tay, L. (2007). Market Orientation and the Property Development Business in Singapore. International Journal of Strategic Property Management, 11(1), 1-16.
33. Tomaskova, E. (2005). Mereni trzni orientace a jeji vliv na podnikovy vykon. Vutium, Brno, 29.
34. Tomaskova, E. (2009). Internal Barriers of Market Orientation Application. Economic and Management, 14, 1-6.
35. Tomaskova, E. & Kopfova, A. (2011) Management Style at Market Orientation. Economic and Management, 16, 981-986.
36. Vazquez, R., Alvarez, L. I., & Santos, M. L. (2002). Market Orientation and Social Services in Private Non-profit Organisations. European Journal of Marketing, 36(9/10), 1022-1046. http://dx.doi.org/10.1108/03090560210437316
37. Varela, J. A. & Rio, M. (2003). Market Orientation Behavior: an Empirical Investigation Using MARKOR. Marketing intelligence & Planning, 21(1), 6-15. http://dx.doi.org/10.1108/02634500310458108
38. Zostautiene, D., & Daraskeviciute, B. (2009). Peculiarities of Competitive Advantage Development of Panevezys City Companies through the Elements of Marketing Culture. Inzinerine Ekonomika-Engineering Economics(5), 102-112.