Social diffusion of campaign effects: Campaign-generated interpersonal communication as a mediator of antitobacco campaign effects

Communication Research

Volumn 39, Issue 1, 2012, Pages 120-141

  Hwang, Yoori ^a  

^a Seoul National University   (South Korea)

Author keywords

antismoking campaign; exposure; interpersonal communication; social diffusion

Indexed keywords

EID: 84855603176     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650210389029     Document Type: Article

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