A Multilevel Analysis of Antimarijuana Public Service Announcement Effectiveness

Communication Monographs

Volumn 80, Issue 3, 2013, Pages 302-330

  Weber, René ^a   Westcott Baker, Amber ^b   Anderson, Grace ^c  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

^c SAMFORD UNIVERSITY   (United States)

Author keywords

Antidrug Public Service Announcements; Elaboration Likelihood Model; Health Communication; Multilevel Analysis; Persuasion

Indexed keywords

EID: 84882276502     PISSN: 03637751     EISSN: 14795787     Source Type: Journal    
DOI: 10.1080/03637751.2013.788254     Document Type: Article

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