Predicting Wine Tourism Intention: Destination Image and Self-congruity

Journal of Travel and Tourism Marketing

Volumn 31, Issue 4, 2014, Pages 443-460

  Pratt, Marlene A ^a   Sparks, Beverley ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

Author keywords

Destination image; self congruity; wine involvement; wine tourism

Indexed keywords

EID: 84900822140     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2014.883953     Document Type: Article

References (76)

1. Ajzen, I. (1985). From intention to actions: A theory of planned behaviour. In J. Kuhl & J. Beckmann (Eds.), Action-control: From cognition to behaviour. Heidelberg: Springer.
2. Ajzen, I. (1987). Attitudes, traits, and actions: Dispositional prediction of behavior in personality and social psychology. In L. Berkowitz (Ed.), Advances in experimental social psychology. Vol. 20. New York, NY: Academic Press. doi:10.1016/S0065-2601(08)60411-6
3. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour. Englewood Cliffs, NJ: Prentice-Hall.
4. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423. doi:10.1037/0033-2909.103.3.411
5. Baloglu, S. (2000). A path analytic model of visitation intention involving information sources, socio-psychological motivations, and destination image. Journal of Travel & Tourism Marketing, 8(3), 81-90. doi:10.1300/J073v08n03_05
6. Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15.
7. Baloglu, S., & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897. doi:10.1016/S0160-7383(99)00030-4
8. Batra, R., & Ahtola, O. T. (1991). Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters, 2(2), 159-170. doi:10.1007/BF00436035
9. Beerli, A., & Martín, J. D. (2004a). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681. doi:10.1016/j.annals.2004.01.010
10. Beerli, A., & Marti{dotless}́n, J. D. (2004b). Tourists' characteristics and the perceived image of tourist destinations: A quantitative analysis-a case study of Lanzarote, Spain. Tourism Management, 25, 623-636. doi:10.1016/j.tourman.2003.06.004
11. Beerli, A., Meneses, G. D., & Gil, S. M. (2007). Self-congruity and destination choice. Annals of Tourism Research, 34(3), 571-587. doi:10.1016/j.annals.2007.01.005
12. Boksberger, P., Dolnicar, S., Laesser, C., & Randle, M. (2011). Self-congruity theory: To what extent does it hold in tourism?. Journal of Travel Research, 50(4), 454-464. doi:10.1177/0047287510368164
13. Bosnjak, M., Sirgy, M. J., Hellriegel, S., & Maurer, O. (2011). Postvisit destination loyalty judgments: Developing and testing a comprehensive congruity model. Journal of Travel Research, 50(5), 496-508. doi:10.1177/0047287510379159
14. Brown, G. P., Havitz, M. E., & Getz, D. (2007). Relationship between wine involvement and wine-related travel. Journal of Travel & Tourism Marketing, 21(1), 31-46. doi:10.1300/J073v21n01_03
15. Cai, L. A., Wu, B., & Bai, B. (2003). Destination image and loyalty. Tourism Review International, 7, 153-162. doi:10.3727/1544272031437656
16. Chen, C.-F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism Management, 28, 1115-1122. doi:10.1016/j.tourman.2006.07.007
17. Chon, K.-S. (1992). Self-image/destination image congruity. Annals of Tourism Research, 19, 360-363. doi:10.1016/0160-7383(92)90090-C
18. Dabholkar, P. A., & Bagozzi, R. P. (2002). An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors. Journal of the Academy of Marketing Science, 30(3), 184-201. doi:10.1177/0092070302303001
19. Dann, G. M. S. (1996). Tourists' images of a destination - An alternative analysis. Journal of Travel & Tourism Marketing, 5(1-2), 41-55. doi:10.1300/J073v05n01_04
20. Dillman, D. A., Phelps, G., Tortora, R., Swift, K., Kohrell, J., Berck, J., & Messer, B. L. (2009). Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice response (IVR) and the internet. Social Science Research, 38, 1-18. doi:10.1016/j.ssresearch.2008.03.007
21. Dillon, W. R., & Kumar, A. (1985). Attitude organization and the attitude-behavior relation: a critique of Bagozzi and Burnkrant's reanalysis of Fishbein and Ajzen. Journal of Personality and Social Psychology, 49(1), 33-46. doi:10.1037/0022-3514.49.1.33
22. Dubé, L., Cervellon, M.-C., & Jingyuan, H. (2003). Should consumer attitudes be reduced to their affective and cognitive bases? validation of a hierarchical model. International Journal of Research in Marketing, 20, 259-272. doi:10.1016/S0167-8116(03)00036-3
23. Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Fort Worth: Harcourt Brace Jovanovich College Publishers.
24. Echtner, C. M., & Ritchie, J. R. B. (1993). The measurement of destination image: An empirical assessment. Journal of Travel Research, 31(4), 3-13. doi:10.1177/004728759303100402
25. Ekinci, Y., & Riley, M. (2003). An investigation of self-concept: Actual and ideal self-congruence compared in the context of service evaluation. Journal of Retailing and Consumer Services, 10(4), 201-214. doi:10.1016/S0969-6989(02)00008-5
26. Fazio, R. H. (1986). How do attitudes guide behaviour? In R.M. Sorrentino & E. T. Higgins (Eds.), Handbook of motivation and cognition pp. 204-243. New York, NY: Guildford Press.
27. Feng, R., Cai, L. A., & Zhu, Y. (2006). Long-haul travel attitude construct and relationship to behavior-the case of French travelers. Journal of Travel & Tourism Marketing, 20(1), 1-11. doi:10.1300/J073v20n01_01
28. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behaviour. Addison-Wesley: Reading, Mass.
29. Fisher, R. J., & Katz, J. E. (2000). Social-desirability bias and the validity of self-reported values. Psychology & Marketing, 17(2), 105-120. doi:10.1002/(SICI)1520-6793(200002)17:2<105::AID-MAR3>3.0.CO;2-9
30. Flynn, L. R., & Goldsmith, R. E. (1993). Application of the personal involvement inventory in marketing. Psychology & Marketing, 10(4), 357-366. doi:10.1002/mar.4220100409
31. Galloway, G., Mitchell, R., Getz, D., Crouch, G., & Ong, B. (2008). Sensation seeking and the prediction of attitudes and behaviours of wine tourists. Tourism Management, 29, 950-966. doi:10.1016/j.tourman.2007.11.006
32. Gerbing, D. W., & Anderson, J. C. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of Marketing Research, 25, 186-192. doi:10.2307/3172650
33. Getz, D., & Brown, G. (2006). Critical success factors for wine tourism regions: A demand analysis. Tourism Management, 27, 146-158. doi:10.1016/j.tourman.2004.08.002
34. Goh, H. K., & Litvin, S. W. (2000). (June 11-14). Destination preference and self-congruity. Paper presented at the Travel and Tourism Research Association Annual Conference Proceedings, San Fernando Valley, CA.
35. Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1995). Multivariate data analysis with readings (4th ed.). Upper Saddle River, NJ: Prentice-Hall International, Inc.
36. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th ed.) Upper Saddle River, NJ: Pearson Education, Inc.
37. Holmes-Smith, P. (2008). Applied structural equation modeling: Course notes. Melbourne: School Research, Evaluation, and Measurement Services.
38. Hosany, S., & Gilbert, D. (2010). Measuring tourists' emotional experiences toward hedonic holiday destinations. Journal of Travel Research, 49(4), 513-526. doi:10.1177/0047287509349267
39. Jamal, A., & Goode, M. M. H. (2001). Consumers and brands: A study of the impact of self-image congruence on brand preference and satisfaction. Marketing Intelligence & Planning, 19(7), 482-492. doi:10.1108/02634500110408286
40. Jang, S., & Cai, L. A. (2002). Travel motivations and destination choice: A study of British outbound market. Journal of Travel & Tourism Marketing, 13(3), 111-132.
41. Jenkins, O. H. (1999). Understanding and measuring tourist destination images. International Journal of Tourism Research, 1, 1-15. doi:10.1002/(SICI)1522-1970(199901/02)1:1<1::AID-JTR143>3.0.CO;2-L
42. Jöreskog, K., & Sörbom, D. (1996). LISREL 8: User's reference guide. Chicago, IL: Scientific Software International, Inc.
43. Jöreskog, K., & Sörbom, D. (2004). LISREL 8.7 [Computer Software). Lincolnwood, IL: Scientific Software International, Inc.
44. Kastenholz, E. (2004). Assessment and role of destination-self-congruity. Annals of Tourism Research, 31(3), 719-723. doi:10.1016/j.annals.2003.11.003
45. Laurent, G., & Kapferer, J.-N. (1985). Measuring consumer involvement profiles. Journal of Marketing Research, 22(1), 41-53. doi:10.2307/3151549
46. Lee, S.-Y. (2007). Structural equation modelling: A bayesian approach. Chichester: John Wiley & Sons, Ltd.
47. Lee, T. H. (2009). A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists. Leisure Sciences, 31, 215-236. doi:10.1080/01490400902837787
48. Leisen, B. (2001). Image segmentation: The case of a tourism destination. Journal of Services Marketing, 15(1), 49-66. doi:10.1108/08876040110381517
49. Litvin, S. W., & Goh, H. K. (2002). Self-image congruity: A valid tourism theory?. Tourism Management, 23, 81-83. doi:10.1016/S0261-5177(01)00065-6
50. Lockshin, L. S., Quester, P., & Spawton, T. (2001). Segmentation by involvement or nationality for global retailing: A cross-national comparative study of wine shopping behaviours. Journal of Wine Research, 12(3), 223-236. doi:10.1080/09571260120106848
51. Mannell, R. C., & Iso-Ahola, S. E. (1987). Psychological nature of leisure and tourism experience. Annals of Tourism Research, 14(3), 314-331. doi:10.1016/0160-7383(87)90105-8
52. Mittal, B. (1995). A comparative analysis of four scales of consumer involvement. Psychology & Marketing, 12(7), 663-682. doi:10.1002/mar.4220120708
53. Morgan, N., Pritchard, A., & Piggott, R. (2002). New Zealand 100% pure. The creation of a powerful niche destination brand. Brand Management, 9(4-5), 335-354.
54. Murphy, L., Benckendorff, P., & Moscardo, G. (2007). Linking travel motivation, tourist self-image and destination brand personality. Journal of Travel & Tourism Marketing, 22(2), 45-59. doi:10.1300/J073v22n02_04
55. Ortony, A., Clore, G. L., & Collins, A. (1988). The cognitive structure of emotions. Cambridge: Cambridge University Press.
56. Park, C. W., & Mittal, B. (1985). A theory of involvement in consumer behavior: Problems and issues. Research in Consumer Behavior, 1, 201-231.
57. Peter, J. P., Churchill, Jr., G. A., & Brown, T. J. (1993). Caution in the use of difference scores in consumer research. Journal of Consumer Research, 19, 655-662. doi:10.1086/209329
58. Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32, 465-476. doi:10.1016/j.tourman.2010.03.014
59. Quester, P. G., Karunaratna, A., & Goh, L. K. (2000). Self-congruity and product evaluation: A cross cultural study. Journal of Consumer Marketing, 17(6), 525-535. doi:10.1108/07363760010349939
60. Russell, J. A., & Pratt, G. (1980). A description of the affective quality attributed to environments. Journal of Personality and Social Psychology, 38(2), 311-322. doi:10.1037/0022-3514.38.2.311
61. Russell, J. A., & Snodgrass, J. (1991). Emotion and the environment. In D. Stokols & I. Altman (Eds.), Handbook of environmental psychology pp. 245-280. Vol. 1. Malabar, FL: Krieger Publishing Company.
62. Schiffman, L., Bednall, D., O'Cass, A., Paladino, A., & Kanuk, L. (2005). Consumer behaviour (3rd ed.). Frenchs Forest: Pearson Education Australia.
63. Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300.
64. Sirgy, M. J., & Johar, J. S. (1985). Self-image congruence models versus multiattribute attitude models: When to use what model for product positioning AMA Educators proceedings. Chicago, IL: American Marketing Association.
65. Sirgy, M. J., & Su, C. (2000). Destination image, self-congruity, and travel behavior: Toward an integrative model. Journal of Travel Research, 38(4), 340-352. doi:10.1177/004728750003800402
66. Sirgy, M. J., Grewal, D., & Mangleburg, T. F. (2000). Retail environment, self-congruity, and retail patronage: An integrative model and a research agenda. Journal of Business Research, 49(2), 127-138. doi:10.1016/S0148-2963(99)00009-0
67. Sirgy, M. J., Grewal, D., Mangleburg, T. F., Park, J., Chon, K., Claiborne, C. B., & Johar, J. S., Berkman H. (1997). Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the Academy of Marketing Science, 25(3), 229-241. doi:10.1177/0092070397253004
68. Sparks, B. (2007). Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions. Tourism Management, 28, 1180-1192. doi:10.1016/j.tourman.2006.11.003
69. Sparks, P., & Guthrie, C. A. (1998). Self-identity and the theory of planned behavior: A useful addition or an unhelpful artifice?. Journal of Applied Psychology, 28(15), 1393-1410.
70. Tourism Research Australia (2009). Food and wine tourism in Australia 2008. Belconnen: Tourism Australia.
71. Usakli, A., & Baloglu, S. (2011). Brand personality of tourist destinations: An application of self-congruity theory. Tourism Management, 32, 114-127. doi:10.1016/j.tourman.2010.06.006
72. White, C., & Scandale, S. (2005). The role of emotions in destination visitation intentions: A cross-cultural perspective. Journal of Hospitality and Tourism Management, 12(2), 168-178.
73. Williams, P. (2001a). The evolving images of wine tourism destinations. Tourism Recreation Research, 26(2), 3-10.
74. Williams, P. (2001b). Positioning wine tourism destinations: An image analysis. International Journal of Wine Marketing, 13(3), 42-58. doi:10.1108/eb008726
75. Winebiz. (2012). Industry Statistics Retrieved 27/3/12, from http://www.winebiz.com.au/statistics
76. Woodside, A. G., & Lysonski, S. (1989). Towards a general model of traveler destination choice. Journal of Travel Research, 27(8), 8-14. doi:10.1177/004728758902700402