Business models and tactics in new product creation: The interplay of effectuation and causation processes

IEEE Transactions on Engineering Management

Volumn 61, Issue 2, 2014, Pages 213-224

  Sitoh, Mun K ^a   Pan, Shan L ^b   Yu, Ching Ying ^c  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c YUAN ZE UNIVERSITY   (Taiwan)

Author keywords

Business model; causation; effectuation; new product development processes; organizational decision making processes; tactics

Indexed keywords

ELECTRICAL ENGINEERING; ENGINEERING;

BUSINESS MODELING; CAUSATION; EFFECTUATION; NEW PRODUCT DEVELOPMENT PROCESS; ORGANIZATIONAL DECISION MAKING; TACTICS;

DECISION MAKING;

EID: 84899658887     PISSN: 00189391     EISSN: None     Source Type: Journal    
DOI: 10.1109/TEM.2013.2293731     Document Type: Article

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