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Commercial collaborations through which Adrià leveraged his brand equity have included: Ferran Adrià by Armand Basi, a line of textiles for home and kitchen from the Spanish fashion brand Armand Basi; Texturas by Ferran and Albert Adrià, a line of emulsifiers, gelling agents and products produced by Solé Graells that enabled users to recreate some elBulli techniques at home, and Faces Ferran Adrià, a collaboration with a group of award-winning designers to create new kitchen and table utensils, backed by an industrial partner (Cunill Orfebres) which specialized in manufacturing stainless steel products. The chef also collaborated with CIM (Cerámica Industrial Montgatina) to create crockery, and with ICC (International Cooking Concepts) in producing cooking utensils.
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20444481381
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Revenue models in haute cuisine: an exploratory analysis
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Surlemont B., Chantrain D., Nlemvo F., Johnson C. Revenue models in haute cuisine: an exploratory analysis. International Journal of Contemporary Hospitality Management 2005, 17(4):286-301.
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(2005)
International Journal of Contemporary Hospitality Management
, vol.17
, Issue.4
, pp. 286-301
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Surlemont, B.1
Chantrain, D.2
Nlemvo, F.3
Johnson, C.4
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