Agent-based simulation applications in marketing research: An integrated review

Journal of Simulation

Volumn 8, Issue 2, 2014, Pages 129-142

  Negahban, A ^a   Yilmaz, L ^a  

^a AUBURN UNIVERSITY   (United States)

Author keywords

agent based modelling and simulation; literature review and analysis; marketing

Indexed keywords

AUTONOMOUS AGENTS; COMMERCE; COMPUTATIONAL METHODS; DECISION MAKING; SIMULATION PLATFORM;

AGENT BASED SIMULATION; AGENT-BASED MODELLING AND SIMULATIONS; COGNITIVE DECISION MAKINGS; EMERGENT PHENOMENON; LITERATURE ANALYSIS; LITERATURE REVIEWS; MARKETING RESEARCH; MULTI-DIMENSIONAL ANALYSIS;

MARKETING;

EID: 84897115185     PISSN: 17477778     EISSN: 17477786     Source Type: Journal    
DOI: 10.1057/jos.2013.21     Document Type: Article

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