A network perspective of digital competition in online advertising industries: A simulation-based approach

Information Systems Research

Volumn 21, Issue 3, 2010, Pages 571-593

  Chang, Ray M ^a   Oh, Wonseok ^b   Pinsonneault, Alain ^a   Kwon, Dowan ^c  

^a MCGILL UNIVERSITY   (Canada)

^b Yonsei University   (South Korea)

^c John Molson School of Business   (Canada)

Author keywords

Agent based simulation; Digital competition; IP; NI; Online sponsored advertising; SAs; Switching force

Indexed keywords

COMMERCE; DECISION MAKING; INTERNET PROTOCOLS; MARKETING; NICKEL; SEARCH ENGINES;

AGENT BASED SIMULATION; CASCADING EFFECTS; ENGINE COMPANIES; MARKET LEADER; NETWORK EFFECTS; NETWORK SCIENCE; ONLINE ADVERTISING; SIMULATION BASED APPROACHES;

COMPETITION;

EID: 77957356435     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1100.0302     Document Type: Article

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