Managing retention in service relationships

Management Science

Volumn 60, Issue 2, 2014, Pages 415-433

  Aflaki, Sam ^a   Popescu, Ioana ^b  

^a HEC PARIS   (France)

^b INSEAD   (Singapore)

Author keywords

Customer satisfaction; Lifetime value optimization; Retention; Service quality; Service relationships

Indexed keywords

EID: 84894320220     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.2013.1775     Document Type: Article

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