A Note on Willingness to Spend and Customer Lifetime Value for Firms with Limited Capacity

Journal of Interactive Marketing

Volumn 25, Issue 3, 2011, Pages 178-189

  Pfeifer, Phillip E ^a   Ovchinnikov, Anton ^a  

^a UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Customer lifetime value; Customer relationship management; Marketing spending

Indexed keywords

EID: 79959274170     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2011.02.003     Document Type: Article

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