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Management Science

Volumn 48, Issue 2, 2002, Pages 207-221

Customer loyalty and supplier quality competition

(1) Gans, Noah a

a UNIVERSITY OF PENNSYLVANIA (United States)

Author keywords

Bayesian Bandit; Customer Loyalty; Quality Competition

Indexed keywords

COMPETITION; COST EFFECTIVENESS; QUALITY CONTROL;

CUSTOMER LOYALTY; QUALITY COMPETITIONS;

CUSTOMER SATISFACTION;

EID: 0036475761 PISSN: 00251909 EISSN: None Source Type: Journal
DOI: 10.1287/mnsc.48.2.207.256 Document Type: Article

Times cited : (129)

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