Media revenue management with audience uncertainty: Balancing upfront and spot market sales

Manufacturing and Service Operations Management

Volumn 12, Issue 2, 2010, Pages 190-212

  Araman, Victor F ^a,b   Popescu, Ioana ^c  

^a NEW YORK UNIVERSITY   (United States)

^b AMERICAN UNIVERSITY OF BEIRUT   (Lebanon)

^c INSEAD   (Singapore)

Author keywords

Capacity planning; Media planning; Revenue management; TV advertising

Indexed keywords

CAPACITY DECISIONS; CAPACITY PLANNING; CLOSED FORM SOLUTIONS; MULTIPLE CLIENTS; OPTIMIZATION MODELS; PROFIT MODEL; REVENUE MANAGEMENT; SPACE BETWEEN; SPOT MARKET;

BROADCASTING; COMMERCE; OPTIMIZATION; PROFITABILITY;

PLANNING;

EID: 77952151246     PISSN: 15234614     EISSN: 15265498     Source Type: Journal    
DOI: 10.1287/msom.1090.0262     Document Type: Article

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