Tourism as Catalyst for Quality of Life in Transitioning Subsistence Marketplaces: Perspectives from Ha Long, Vietnam

Journal of Macromarketing

Volumn 34, Issue 1, 2014, Pages 28-44

  Mai, Nguyen T Tuyet ^a   Rahtz, Don R ^b   Shultz II, Clifford J ^c  

^a NATIONAL ECONOMICS UNIVERSITY   (Viet Nam)

^b Dept of Economics and Thomas Jefferson Program in Public Policy at the College of William and Mary   (United States)

^c LOYOLA UNIVERSITY CHICAGO   (United States)

Author keywords

Ha Long; macromarketing; marketing; quality of life; subsistence marketplaces; tourism; Vietnam

Indexed keywords

EID: 84893649327     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146713507281     Document Type: Article

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