The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society

Journal of Macromarketing

Volumn 32, Issue 1, 2012, Pages 52-60

  Mai, Nguyen Thi Tuyet ^a   Smith, Kirk ^b  

^a NATIONAL ECONOMICS UNIVERSITY   (Viet Nam)

^b BOISE STATE UNIVERSITY   (United States)

Author keywords

preference for foreign products; status orientation; Vietnam

Indexed keywords

EID: 84859569931     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146711421786     Document Type: Review

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