Does Marketing Activity Contribute to a Society's Well-Being? The Role of Economic Efficiency

Journal of Business Ethics

Volumn 107, Issue 2, 2012, Pages 91-102

  Sirgy, M Joseph ^a   Yu, Grace B ^b   Lee, Dong Jin ^b   Wei, Shuqin ^c   Huang, Ming Wei ^d  

^a PAMPLIN COLLEGE OF BUSINESS   (United States)

^b Yonsei University   (South Korea)

^c SOUTHERN ILLINOIS UNIVERSITY   (United States)

^d VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Economic efficiency; Marketing activity; Marketing and quality of life; Marketing systems; Marketing well being; Quality of life; Societal well being

Indexed keywords

EID: 84859831763     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-011-1030-7     Document Type: Article

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