Identifying quality-of-life priorities for societal development: Using a market orientation to benefit citizens

Journal of Macromarketing

Volumn 26, Issue 1, 2006, Pages 45-58

  Peterson, Mark ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Conjoint analysis; Quality of life; Societal development

Indexed keywords

EID: 33646181785     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146705285682     Document Type: Article

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