Assessing the value of online affiliate marketing in the UK financial services industry

International Journal of Electronic Finance

Volumn 2, Issue 1, 2008, Pages 1-17

  Brear, David ^a   Barnes, Stuart ^b  

^a Norwich Union   (United Kingdom)

^b UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Affiliate marketing; Evaluation; Financial services; Online; Success

Indexed keywords

EID: 84893509182     PISSN: 17460069     EISSN: 17460077     Source Type: Journal    
DOI: 10.1504/IJEF.2008.016881     Document Type: Article

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